Somic Germany Open House attracts large crowd for presentations and new product demonstration
Approximately 150 packaging industry executives from the United States and around the world attended the Somic Open House in Amerang, Germany on May 24. Several packaging presentations were followed by a special guest appearance and the unveiling of the new Somic ReadyPack, an end-of-line packaging machine that will make its North American debut at PACK Expo in September.
“We were excited about the number of people who attended this event and the introduction of the Somic ReadyPack,” commented Somic CEO Patrick Bonetsmüller. “Our research indicates there is a market for more simple packaging applications. The challenge was to produce a machine to fit industry requirements and meet specific criteria such as speed, efficiency and price points. Based on the response we received, I believe the Somic ReadyPack has achieved these objectives.”
“In the last three years, we have developed end-of-line machines for packaging products into trays or wraparound cartons that have been extremely well received in the North American marketplace,” remarked Peter Fox, Senior Vice President of Sales for Somic America.
“Seven months ago, we introduced the Somic FLEXX III at PACK Expo in Chicago as a flexible solution for one-piece wraparound shipping cases, or two-piece tray and hood for retail ready. It is extremely fast at placing stand-up pouches, flow packs, rigid containers, and other units and has generated a lot of interest. As a customized solution for shelf-ready packages, we anticipate the Somic ReadyPack to do the same.”
The event began with a trio of messages from Mr. Bonetsmüller, CEO Ralf Kettner, and Director of Sales Stefan Julinek, followed by a presentation on Somic innovation. Next was the introduction of the Somic ReadyPack. Thermoformed packages of cut sausages and soft candy in pillow pouches were demonstrated in both single and double rows while standing upright.
Two presentations about packaged foodstuffs and packaging materials in regards to future influences to the packaging process, took place directly before and after lunch. The presentations were conducted by Vera Fritsche of the German Mechanical Engineering Industry Association.
Somic’s special guest speaker of the day, famed Italian mountaineer, adventurer and explorer Reinhold Messner, provided some key insights. Known as the first person to make a solo ascent of Mount Everest, his presentation, “Success founded on Strategic Risk Management”, contained a mix of personal experiences and sound advice for those with business challenges. An evening event featuring Bavarian music brought the day to a conclusion.
“The decision makers that were in attendance were impressed with the presentations and the demonstration of the new machine,” said Fox. “They came away with a better understand of what Somic is and how we are well positioned to help them with packaging solutions for now and the future. This is vividly true in North America, where we are experiencing the busiest period in our history with sales orders and installing new machines.”
About SOMIC America Inc.
With over 40 years of experience, Minnesota-based Somic America Inc. offers design support for cartons, retail-ready and wraparound cases. Many international packaging brands use Somic’s advanced mechatronic systems to collate, group and pack open trays, wraparound cases, trays with covers or lid inserts and paperboard cartons. The Parts & Service department is responsible for installation, training and more. Visit www.somic.us for more information or call 651-419-6050.